What a Dental Website Costs in 2026

I have called on Texas dental offices every week since 2017, so I have seen a lot of dental websites. Here is how I think about the four ways to get one.

A DIY builder

Wix, Squarespace and GoDaddy are cheap and quick to start. The cost is your own hours, and the result tends to look like a lot of other sites. Before you commit, check that you can add the patient form your practice needs.

A freelancer

You might get a talented designer or someone who learned WordPress last month. Ask to see sites they have built, and call one of their customers. Ask who updates the site after it launches.

An agency

Dental marketing agencies often do more than a website, such as writing content and running ads. Ask three things and get the answers in writing: what it costs each month, how long the contract runs, and whether you can take the site with you if you leave.

Me

I build custom sites one at a time, by myself. I use AI to build faster, and I check every page myself. You own the code, you pay month to month with 30 days' notice, and the site is live in 3 to 14 business days. If it scores under 90 on Google PageSpeed for mobile, I rebuild it free.

The monthly price covers hosting, updates and monitoring.

Other costs to watch for

• Photos: ask whether the photos on your site are licensed to you.
• Email: it is often not included in a website package.
• Security certificate: it should be free. Do not pay extra for it.
• Accessibility: the site should work with screen readers and keyboards.

Work out what one new patient is worth to you, then ask how many a slow site costs you each month. If you want a price for your practice, book a call.