Dental websites from someone who visits dental offices every week
I have been a territory sales rep for a national dental distributor in Central Texas since 2017, so I know how a front desk runs. I build websites that make it easy for a new patient to find your practice and ask for an appointment.
Four ways a dental site loses patients
It does not show up in search. Search “dentist near me” and see who comes up. If it is not you, those calls go to the offices that do.
It looks like every other dental site. A slow template site looks like the practice down the street, and patients leave before they reach your services.
Happy patients do not leave reviews. Happy patients rarely think to leave a review. A text after the visit asks every patient.
Calls go unanswered. A new patient who gets voicemail calls the next office. Missed-call text-back sends them a text within seconds.
The Unscheduled Treatment Diagnostic
Unscheduled treatment is care that was recommended and never booked. On a call, I can walk your office manager through finding that number in the report you already keep. It takes thirty minutes, gives you one page, and nothing is installed.
The script is Erik’s. The narration is an AI voice and the footage is AI-generated. Captions on screen.
Read the transcript
Every dental practice has treatment that was presented and never scheduled. Most offices have never seen the total.
I'm Erik Pearson. I'm in dental offices across Austin and San Antonio every week as a territory rep, and I built Black Diamond Cyber to fix the things I keep watching practices struggle with.
The first thing I offer is free. It's called the Unscheduled Treatment Diagnostic. Thirty minutes with your office manager, on your own screen, using the report your practice software already keeps.
You walk away with one page: what's unscheduled, how long it has been waiting, and which patients are realistically reachable. Nothing to install. No patient information leaves your practice.
If the number isn't worth chasing, I'll tell you that too, and we're done. If it is, we run the recovery program month to month, and we only count what we measured in your own data.
That's the whole pitch. No contract, no setup fee for the diagnostic, and you'll get a straight answer either way. Black Diamond Cyber, at bd-cyber.com slash dental. Or just ask me the next time I'm in your office.
Get the Diagnostic worksheet
The one-page worksheet I use on the call. Grab a blank copy now so you know what to expect.
What it costs
Websites start at $997 setup and $79 a month. It is month to month, with 30 days' notice to cancel.
Missed-call text-back, review requests and appointment reminders come with the Growth plan, which is $2,997 setup and $497 a month.
See all plansQuestions from dental practices
Starter sites go live in 3 to 5 business days, Professional in 5 to 7, and Premium and Cinematic in 10 to 14.
Yes, without installing anything in it. Booking requests from your site go straight to your front desk. If you already use an online scheduler tied to Dentrix, Eaglesoft or Open Dental, I link it from every page instead. We settle which one fits on a call.
Yes. You own the code, the content and the images. If you cancel, I hand all of it over and the site can be hosted anywhere.
After an appointment, the patient gets a text or email with a direct link to your Google review page. Every patient gets the same request, because Google does not allow asking only the happy ones. This is part of the Growth plan.
You see the whole price before you start, and the person building your site has been in Texas dental offices every week since 2017.
No patient information goes through my forms, and nothing is installed on your practice systems. The diagnostic uses the report you already keep, on your own screen. A Business Associate Agreement is available on request if a project ever needs one.
Talk through your practice
I look at your site and the practices you compete with, then tell you what I would fix first.